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Thanks, Eric, for this simple, succint summary of the challenges we face in scaling up environmental finance in the face of ignorance, apathy, and ambition on the part of those more interested in pushing their own brand than in promoting viable solutions.

To your point on biodiversity credits: the nature-positive credits emerging under Verra and Gold Standard are delivering exactly the kind of certainty that corporates say they need to invest in nature, despite the lack of an offsetting claim.

While we're offering verified philanthropy instead of payment for ecosystem services (PES) as they were originally conceived, the idea of a subscripton is intriguing. It makes it possible for corporates to align themselves with specific ecosystems over time.

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